One lesson I took away from taking typography classes at a for-profit commercial design school, was presentation is everything.
It seems today, more than ever there exist many loud vociferous people who will stand up to shout down those of us who desire or think being Eco-friendly, sustainable, and responsibility is and should be a core value when it comes to doing business. Those who oppose changing to accommodate the changing needs of our planet and people say to be more Eco-friendly is overly expensive, unnecessary, and detrimental to the bottom line…
However, I think of Michele’s Granola.
This small company based in Maryland, focuses on making small batches of granola for optimum flavor and quality. This company stands out, not only for being awesome at creating a fair priced granola, but one that is comprised of organic and fair trade materials, and attractively packaged too.
One of the biggest things that stood out to me, was the fact that Michele’s Granola packages their items with biodegradable packaging peanuts! You can watch the peanuts melt away in water, which I did just for kicks, and because I couldn’t believe that Michele’s Granola was willing to make an investment in more Eco-friendly packaging materials than other companies focused on excuses!
How can you better tailor your packaging and presentation to others? This is to be done without sacrificing quality. Even better, how can you structure your presentation in a way that will continue to support your integrity and commitment you have delivering the best quality?
In order to achieve, we must first believe, create the vision we seek, and determined in our energy, focus on making our goals a reality!